Today’s topic is how to split test or do an A/B test with your marketing. So first off, let’s talk about what are some of the things that you can insure doing a split test for. A split test is simply taking a set of creative pitting it against something else. And when you’re doing
Today’s topic is this the best hidden marketing weapon that you have in your arsenal that you’re most likely not leveraging to the level that you could. Here’s a little bit of background behind how you can actually leverage this as well as some of the mistakes that you probably are already making when you’re
Today’s topic is seasonality in your business. So there’s a lot of industries that have lots of ups and downs when it comes to seasonality. If you’re in vacation cities or vacation towns and you’re servicing your customers and even businesses, obviously there’s seasonality. I used to own a vacation home on a lake and
So there has been insane growth when it comes to YouTube and marketing with YouTube and putting video on YouTube and being the YouTube influencer and like all of this stuff. And I will openly tell you that I have not nearly done at least the last couple of years, enough video for YouTube and
As a small business owner, you wear many hats. We get it. You don’t get to just work in your chosen industry. You’re also busy tackling tasks ranging from payroll to emptying trash cans to trying to create your own digital marketing strategy. We’re not accountants and we’re probably not close enough to empty
No matter what size or type of business you plan to launch — from the smallest artsy boutique, to a professional services office, to an online empire — there is a great deal of commonality to the steps needed for a successful business launch. 1. Planning George F. Brown Jr., CEO and co-founder of Blue
Digital marketing revenues reached $57.9 billion in the U.S. during the first six months of 2019 alone. Yet despite these numbers, there are still more than a few hold-outs. Some say, “Digital marketing is a passing trend.” “It’s too difficult to adopt.” “It’s too expensive.” “It’s too risky.” “There’s no significant ROI”. “We don’t understand
There’s a number of things that contribute to having a successful business. The market may appear to be saturated, which can make it easy to be swayed by current trends. People may often tell you to do this or that in order to succeed. But, the foundation of success for any business lies in sales.
Identity. It’s at the heart of every human interaction. It’s how we distinguish ourselves. It’s how we communicate with one another. And what goes for individual interactions, goes for any business segment. A brand communicates both reputation and consistency– a brief but unmistakable summary of the underlying message and whatever associations they elicit. McDonald’s is
There’s a good chance that many of you have attended a webinar or a training course before that was designed to teach you effective sales and marketing tips for your startup. And, there’s a good chance that you may have found many of those tips to be absolutely effective… at being entirely ineffective. Don’t get
Success. For many of us, it’s the prime motivator in our lives. It colors every aspect. Our choices. Our attitudes. Our outlook. And unquestionably, our careers. But if you’re an entrepreneur, it’s more than just motivation. It’s a calling. There’s a very good chance just how you gauge success will be on different terms than
Identity. If it’s a fundamental starting point for the average consumer than it’s positively critical for a brand. It doesn’t just dictate the presentation of a brand. It defines its very survival. Exclusivity and brand consistency aren’t merely confined to brand logos and copyright trademarks. It summarizes everything a brand embodies. Where would McDonald’s be
Success. It’s the topic of a million and one self-help books and seminars. It’s the key driver behind our lives, both professionally and personally. It’s an open-ended quality, at once tangible and impossible to define. And for many of us, that quality remains elusive. Think about what success means for you. Does it mean a
Change. Times change. Customers change. Their needs change. And your business changes. So why hasn’t your marketing strategy changed? In a post-Amazon age, customers are more savvy and well-educated than ever. They know that your product (and even the service that is your product) might be no better or worse than your competitors. Each of
Michael Tasner, speaker, entrepreneur and the owner of the No Joke Marketing, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Michael Tasner joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful
It is vital for any business to understand the basics or the laws of social media marketing because right now, it is one of the most effective means to reach and connect with their target audience. There’s no doubt that this method has made such a significant change when it comes to marketing, and it
For any business, content marketing is one of the most effective strategies that they can tap on. That’s because of the many benefits that it can bring. Content marketing, if done right, can get you the traffic that you need, establish credibility and reputation and notice the overall growth in your business, without necessarily having
For any company who’s into the retail business, marketing strategies and tactics are crucial in order to boost sales. However, a growing number of research claims that aside from these techniques that companies and businesses practice, people can be influenced into buying by influencing them psychologically. The decision-making capacity of today’s consumers is engineered. It
For a business, establishing a brand, brand among its consumers is something that doesn’t come easy. It is especially more difficult today because the younger generations are a different bunch of consumers. Compared to the previous generations, they have been exposed to a different kind of environment which influenced their preferences, lifestyle choices, and decision
An entrepreneur, for most people, is someone who runs or owns a business. However, entrepreneurship is more than just this definition. There’s more to it than managing a business. When you are an entrepreneur, you are brave to take risks, you know how to innovate, and you know how to craft your own path to
Let’s talk about how you can create a digital marketing strategy that builds your business.
