Social media marketing has attracted a lot of attention the past few years because of it’s ability to drive a large amount of traffic to your web site. Facebook and Twitter are the top social media outlets that marketers are using. However, social media marketing is not restricted to Facebook and Twitter.
Other social media sites that are making their mark and can prove beneficial for promotion include StumbleUpon, MySpace, Reddit, You Tube, LinkedIn, Flickr, Yelp, Digg, Delicious and many more are to come.
Each of those social media sites mentioned has a strong user base. When used effectively, they have the potential to generate a good amount of traffic similar to Facebook or Twitter. To acheive those results, it is important to understand what specific purpose a social media site can serve. If it matches with your own objective, then it is right platform for your business promotion. For example, if your target is music lovers, then MySpace is the ideal choice for promotion of your music site.
Each of these sites have specific attributes which must be considered when creating your social media marketing plan. Instead of targeting a large number of undefined users, it is wiser to target those who are actually in need of products or service that you provide. It will not only save time and effort but will enable maximum exposure to your target market.
It is worthwhile to do a little preparation and research in order to realize the benefits offered by Social Media Marketing.