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Category Archives: Sales Strategy
Exulted Rulers of Branding Strategy
Please note and laugh: each of us here at Taz is an Exulted Ruler of our specific job. Because no one does it exactly same and everyone is passionate about different things which is the sole purpose of being an… Read More
Customer Contact Time is Key
You might think the ideal customer waltzes into your store, says “I’ll take 2 of those, please”, pays and leaves. The sale came and went within a few minutes with no major communication necessary. While that still counts as a… Read More
Post Transaction Service is Key
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service…. Read More
Apple’s Response to Antenna Issues – Smart or Bad?
As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The… Read More
Delivering WOW Customer Service
You’ll have to agree that customer service is one of the most important elements of a business. Without customers, you don’t really have a business! That is why I put such a heavy emphasis on delivering great customer service. It… Read More
Why Keeping Current Customers is So Important
Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining… Read More
Unique Places to Market Your Business
When you think about places to market your business, the classics always come to mind. TV, Radio, Internet, etc, etc. These are all fine and dandy, but usually require a big budget to be effective. It may be time for… Read More
Old Fashion Service
The topic I want to chat about today is service, good old fashion service. I can’t really speak from much experience, but rather from chatting with parents and grandparents and reading books and magazines. From what I have gathered, the… Read More
How to Always have Spikes In Business – Tv Sales Superbowl Example
During the week prior to the Superbowl, most businesses that sell TV’s experience a large increase in sales. Why is this? Simple, the demand rises. First, how are you capitalizing on this increase in demand? Are you running specials to… Read More
Sales Strategy — Know what Your Selling
How many times have you been in a situation where you are being sold to? I can think of at least 50 in just the past week: Wine at dinner Upgrading Salesforce.com licenses Better car wash Warranty on a new… Read More