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Category Archives: Online Marketing
Mistakes Businesses Make when Designing a Website: #7 & #8
Mistake No. 7: A confusing check out process When someone is ready to purchase, you need to have a flawless system in place to ensure you capture the sale. When someone adds your product or service to their shopping cart,… Read More
Mistakes Businesses Make when Designing a Website: #5 & #6
Mistake No. 5: Having too much information Yes, content on the Web is king, but too much content can be overkill and confusing. Each page should have its purpose on your site. Any other pages after that most likely will… Read More
Mistakes Businesses Make when Designing a Website: #4
Mistake No. 4: A site that is not search-engine friendly As stated earlier, your site needs to be designed with several audiences in mind – one of which is for the search engines. In the Web-design industry, Web designers are… Read More
Mistakes Businesses Make When Designing a Website: #2 & #3
Mistake No. 2: Too much flash A few years ago, having any flash on your website was the search-engine ranking kiss of death. Google and Yahoo! have made a variety of adjustments to their code allowing for flash Web sites… Read More
The Top Eight Mistakes Businesses Make When Designing a Web Site
A Web site is a 24-hour-a-day, seven-day-a-week salesperson. It does not get sick and does not take a vacation – ever. If you approach the design process with this point in mind, you will make smarter choices when it comes… Read More
Introduction: Black Ops Social Media
Black Ops Social Media is exactly what it sounds like; the basics that you need to know to covertly use social media. These basics are relevant for all social media platforms and should be utilized throughout your social media and… Read More
Blogs and How They Influence Consumers
If you need a reason to start blogging, Technorati Media has released its 2013 Digital Influence Report and they found that blogs are just as important to a social media marketing campaign as Facebook and Twitter. Blogs placed in the… Read More
Vine: The Next Big Thing For Small Businesses
If you run a small business, you should keep yourself updated with the latest trends in online marketing. Competing online could be quite tough if you do not keep track of what your competitors are doing. Due to recent Google… Read More
Newsjacking – What It Is and 3 Reasons Why It’s Useful
You may be wondering, what is newsjacking? Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. It allows you to take a popular news story that may not… Read More
Marketing on the Other Social Media Sites
Social media marketing has attracted a lot of attention the past few years because of it’s ability to drive a large amount of traffic to your web site. Facebook and Twitter are the top social media outlets that marketers are… Read More