Category Archives: Marketing Insights

Mistakes Businesses Make when Designing a Website: #7 & #8

Posted on April 8, 2013

Mistake No. 7: A confusing check out process When someone is ready to purchase, you need to have a flawless system in place to ensure you capture the sale. When someone adds your product or service to their shopping cart,… Read More

Share

Mistakes Businesses Make when Designing a Website: #5 & #6

Posted on April 5, 2013

Mistake No. 5: Having too much information Yes, content on the Web is king, but too much content can be overkill and confusing. Each page should have its purpose on your site. Any other pages after that most likely will… Read More

Share

Mistakes Businesses Make when Designing a Website: #4

Posted on April 4, 2013

Mistake No. 4: A site that is not search-engine friendly As stated earlier, your site needs to be designed with several audiences in mind – one of which is for the search engines. In the Web-design industry, Web designers are… Read More

Share

Mistakes Businesses Make When Designing a Website: #2 & #3

Posted on April 3, 2013

Mistake No. 2: Too much flash A few years ago, having any flash on your website was the search-engine ranking kiss of death. Google and Yahoo! have made a variety of adjustments to their code allowing for flash Web sites… Read More

Share

Introduction: Black Ops Social Media

Posted on April 1, 2013

Black Ops Social Media is exactly what it sounds like; the basics that you need to know to covertly use social media. These basics are relevant for all social media platforms and should be utilized throughout your social media and… Read More

Share

Blogs and How They Influence Consumers

Posted on March 7, 2013

If you need a reason to start blogging, Technorati Media has released its 2013 Digital Influence Report and they found that blogs are just as important to a social media marketing campaign as Facebook and Twitter. Blogs placed in the… Read More

Share

The Influence of YouTube

Posted on February 28, 2013

Billboard and Nielsen announced last week that they have added YouTube to their platform and will utilize YouTube views as a part of its ranking methodology for their Top 100 charts. It’s no surprise that Billboard has decided to partner… Read More

Share

Vine: The Next Big Thing For Small Businesses

Posted on February 27, 2013

If you run a small business, you should keep yourself updated with the latest trends in online marketing. Competing online could be quite tough if you do not keep track of what your competitors are doing. Due to recent Google… Read More

Share

Newsjacking – What It Is and 3 Reasons Why It’s Useful

Posted on February 25, 2013

You may be wondering, what is newsjacking? Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. It allows you to take a popular news story that may not… Read More

Share

3 Guerrilla Marketing Weapons

Posted on February 22, 2011

As Chief Marketing Officer for Guerrilla Marketing International, I am constantly learning new marketing tactics and strategies. There is always something new to discover and share with you. I love to teach others these guerrilla marketing tactics because I know… Read More

Share