I was watching the super bowl yesterday and getting some work done at the same time.  One of the commercials caused me to take their desired action: visit their web site.
So, seconds after the commercial aired, I visited the site:  Dockers.com/freepants.   Here is what I got:

So, they spent 3 million dollars, for hundreds of thousands [...]

Posted on February 9th, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »