I will admit, I never use to a fan of direct mail - at least not the typical kind: a simple letter.  However, I’m a major fan of lumpy mail or direct mail that stands out and gets someone to open or read it.

One of my secret weapons the past few years has been a company called SendaBall.com.  SendaBall was recently featured on the popular show: The Shark Tank check out the full episode here: http://abc.go.com/watch/shark-tank/225872/250429/season-finale?cid=fullepisodeaccess

What I love about SendaBall.com is that they literally write on balls and mail the ball with stamps on it — no packaging whatsoever.  The post office delivering the ball can’t just jam the ball into a small mail slot, so the chances of it reaching it’s recipient increases exponentially.

I’ve been using these for marketing purposes, but they can also be used to cheer people up with a phrase like “Bounce Back Soon.”

I highly encourage you to check them out and “Send a Ball.”  In today’s economy you’re gotta get a bit more unique with your marketing to stand out from the crowd.

Posted on February 11th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights