Think for a second about some of these small things:

• Mints after dinner
• A hot towel on an airplane
• Mimosa with breakfast
• Turn-down service at the hotel
• A christmas card thanking you for your business

The bottom line is:  we appreciate and enjoy the small stuff!  You don’t need to spend hundreds of thousands of dollars on perks and loyalty programs.  Find a few small things that your customers would appreciate and start doing them — consistently!  I promise you will be pleasantly surprised!

Posted on February 3rd, 2010 by Michael Tasner
Filed under: Marketing Insights