You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up.
Keeping in touch with a simple letter, email or even a [...]

Posted on July 29th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Sales Strategy | No Comments »

The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise.
Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a clever [...]

Posted on July 28th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »

Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access any service, at any location from any device while reducing operational costs and environmental [...]

Posted on July 27th, 2010 by Michael Tasner
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The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results.
But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if you [...]

Posted on July 26th, 2010 by Michael Tasner
Filed under: Book Reviews, Keys to Success, Marketing Insights, Online Marketing | No Comments »

Being able to evoke some sort of emotion in your audience when they experience your marketing is a great thing. That emotion depends on your product or brand, and although you may think that a positive emotion is best, that is not always the case. Emotions are extremely powerful when it comes to branding, brand [...]

Posted on July 23rd, 2010 by Michael Tasner
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I thought it might be time to write a helpful blog post about stress management. Lets face it, we all need it! Especially at work. With the economy the way it is, it’s hard to not get stressed out about your job, money issues, time management, etc. But being stressed does not help you at [...]

Posted on July 21st, 2010 by Michael Tasner
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Social media is becoming an increasingly powerful medium and everyone is joining in on it. Not just you, me and Joe Schmo, but celebrities are getting in on the action, too. Social media is not only a way for people to connect with each other, it’s a network of ideas. It’s an avenue of instant [...]

Posted on July 20th, 2010 by Michael Tasner
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As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The issue can be seen when the iPhone 4 is gripped a certain way- there are [...]

Posted on July 19th, 2010 by Michael Tasner
Filed under: Keys to Success, Sales Strategy | No Comments »

Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to [...]

Posted on July 16th, 2010 by Michael Tasner
Filed under: Business Strategy, Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »

I just attended a really fun webinar called “Social Networking for Real Business: Distributing Your Content to The Right Audience”. It’s from the lady behind MarketMeTweet - which I learned all about during the webinar.
The message behind the webinar is that it is critical for businesses, large and small, to have a social presence. [...]

Posted on July 15th, 2010 by Michael Tasner
Filed under: Marketing Insights, Online Marketing | No Comments »