One of my favorite topics is productivity. After reading Dave Crenshaws first book, The Myth of Multitasking (great book, grab a copy), I was totally excited to hear he had a second book coming out; Invaluable. I just finished reading the book last evening and wanted to share some of the key insights that I grabbed [...]

Posted on May 27th, 2010 by Michael Tasner
Filed under: Book Reviews | No Comments »

I know it’s been a long time since the #140Conf Twitter Conference in NYC (April 20th), but I’ve been so busy I haven’t had a chance to upload my pictures! I finally had some spare time and I figured I would write another post so I could share them with you!
I had such a great [...]

Posted on May 27th, 2010 by Michael Tasner
Filed under: Marketing Insights, Online Marketing | No Comments »

Step 1: Develop your station mind map so you know where you’re headed.

What do you want to get out of your TV station?
What content do you want to provide?
What will be your hours of operation?
When will you be live versus pre-recorded?
Create a schedule of events and topics.

Step 2: Get a domain.
I recommend getting [...]

Posted on May 26th, 2010 by Michael Tasner
Filed under: Keys to Success, Online Strategy | No Comments »

Blogs grow your visibility – and therefore enhance your marketing efforts. Search engines LOVE blogs because of their content-based nature.
Blogs are also one of the best places to start building (or expanding on) relationships. This should be considered an extension to your sales process. Most companies don’t have enough resources to call on customers or [...]

Posted on May 25th, 2010 by Michael Tasner
Filed under: Marketing Insights, Online Marketing | No Comments »

Virtual Reality worlds are gaining popularity, and will continue to do so. They can easily be applied to business activities, and can save your company tons of money! Lets look at the advantages and disadvantages of jumping on the virtual train:
Advantages:

No location barriers
Demonstrate products in real time
Awesome user experiences with massive interaction
The ability to get [...]

Posted on May 24th, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »

Everyone wants things quicker than the day before. Taz Solutions, Inc., is actually the fourth company I have started and grown. After experiencing issues in the other three, I knew that I had to learn everything I could about different systems that could help a business run more effectively. After much research, and chats with [...]

Posted on May 20th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Online Strategy | No Comments »

At this writing YouTube has 71 million unique visitors a month. But a site called USTREAM.tv will take your Web marketing 3.0 efforts to a new level.
I’m talking about watching events and videos as they happen. Want to watch a viral video? Join into the channel and watch as it unfolds. Want to get involved? [...]

Posted on May 18th, 2010 by Michael Tasner
Filed under: Online Marketing, Online Strategy | No Comments »

Let’s look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things:

Increase the relationship building among your prospects/client
Aid in the experience your prospects/clients receive
Make communication easier and faster
Help with the fun factor in [...]

Posted on May 14th, 2010 by Michael Tasner
Filed under: Online Marketing, Online Strategy | No Comments »

What are Web apps?
An “app” (which is shorthand for “application”) is a piece of software that may be found on your computer, mobile phone, or across the Web. Originally, all software programs have been called “apps”  (Tim Sanders actually wrote a book entitled, Love is the Killer App). But recently apps have come to be [...]

Posted on May 12th, 2010 by Michael Tasner
Filed under: Online Marketing | 1 Comment »

Wowing your customer with amazing customer service is the best way to keep customer retention rates high. Customer service is arguably the most important element to your business plan. Without customers you don’t really have a business. The leaders of an organization need to commit to not only meeting their customer’s expectations, but exceeding them.
Increasing [...]

Posted on May 5th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »