Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind!
Another important rule to remember is [...]

Posted on April 30th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights, Sales Strategy | No Comments »

Ever since I learned about Guerrilla Marketing, I’ve been a huge fan! I had the opportunity to learn from the Father of Guerrilla Marketing, Jay Levinson, and I am now a Certified Guerrilla Marketing Coach. I have posted about this before, but I thought I would share a few more tips with you.
These are guerrilla [...]

Posted on April 29th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights | No Comments »

I just got back from the #140Conf in New York City on Weds 4/21. It was a two day event (4/20-4/21), talking all about Twitter. It was the largest worldwide gathering of people interested in the effects of the real-time internet on both businesses and society. I had a blast! I was able to speak [...]

Posted on April 26th, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »

Radio is one of the most traditional forms of advertising. Even with the advent of TV and Internet, radio advertising still remains very popular. It is an extremely powerful advertising method for many reasons. Radio ads provide high reach, high target-ability, and low cost.
Here are some radio facts that might inspire you to start utilizing [...]

Posted on April 20th, 2010 by Michael Tasner
Filed under: Business Strategy, Marketing Insights | No Comments »

There has never been a better time in history than now to be marketing on the Internet. How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share before anyone realizes they should have been doing the same for the past year? Hopefully, [...]

Posted on April 16th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights, Online Marketing, Online Strategy | No Comments »

Continuing on my trend of talking about business fundamentals, I’m going to talk about organizational culture. Every company has one. Organizational culture is the values shared by all associates of the organization. It is the set of implicit assumptions that the group has and these assumptions determine how the group perceives, thinks about, and reacts [...]

Posted on April 15th, 2010 by Michael Tasner
Filed under: Business Leader, Business Strategy, Keys to Success | No Comments »

I know I’ve been posting a lot of stuff about leadership, goal setting, etc. But it is so important to have strong fundamentals behind your business! I’m going to talk about setting accountabilities and why that is so critical for successful employees.
First off, setting accountabilities is necessary. Here are a few reasons why they are [...]

Posted on April 14th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »

Every company needs at least one great leader. Not all of us are meant to lead, and there are specific skills and talents that great leaders possess. Leadership can be defined as the process of providing direction and influencing individuals or groups to achieve goals. Here are some insights into leadership.
Characteristics of Charismatic Leaders:

Self-confidence
Vision
Ability to [...]

Posted on April 13th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights | No Comments »

For many, effectively motivating staff and coworkers can be difficult. Almost every manager struggles with motivation at some point in their career, if not throughout. Motivation is highly individual; each employee reacts and is motivated by different things. Therefore, it is difficult to give general advice about motivation. However, proper goal setting is one way [...]

Posted on April 12th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »

Creating a new business is hard (understatement). But if it is successful, there is nothing greater. I read a book that looks at new businesses in a new and exciting way. Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is about creating a new market space to avoid battling with competitors. The term [...]

Posted on April 9th, 2010 by Michael Tasner
Filed under: Business Strategy, Marketing Insights | 1 Comment »