I will admit, I never use to a fan of direct mail - at least not the typical kind: a simple letter. However, I’m a major fan of lumpy mail or direct mail that stands out and gets someone to open or read it.
One of my secret weapons the past few years has been a [...]
Posted on February 11th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights | 2 Comments »
I was on a consulting call the other day when the question came up: Michael, how long do you think it will be before we see results?
To my reply: I have simply no idea. This baffles marketers and our clients, but, it’s a fact. Consumers are bombarded by thousands of marketing messages a day, of [...]
Posted on February 10th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights | 1 Comment »
I was watching the super bowl yesterday and getting some work done at the same time. One of the commercials caused me to take their desired action: visit their web site.
So, seconds after the commercial aired, I visited the site: Dockers.com/freepants. Here is what I got:
So, they spent 3 million dollars, for hundreds of thousands [...]
Posted on February 9th, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »
During the week prior to the Superbowl, most businesses that sell TV’s experience a large increase in sales. Why is this? Simple, the demand rises. First, how are you capitalizing on this increase in demand? Are you running specials to lure people into your store versus the others? Get creative in your marketing, lowest price [...]
Posted on February 8th, 2010 by Michael Tasner
Filed under: Sales Strategy | No Comments »
Think for a second about some of these small things:
Mints after dinner
A hot towel on an airplane
Mimosa with breakfast
Turn-down service at the hotel
A christmas card thanking you for your business
The bottom line is: we appreciate and enjoy the small stuff! You don’t need to spend hundreds of thousands of dollars on perks and loyalty programs. [...]
Posted on February 3rd, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »
Ok yes, I’ll admit it, I was checking out a Victoria Secrets offer. I actually LOVE getting “spam” bulk mail. There normally are some very headlines and copy to learn from.
One of the recent offers I received (well my wife received) was a unique looking coupon. Here’s the offer:
Bring this card into your local Victoria [...]
Posted on February 2nd, 2010 by Michael Tasner
Filed under: Guerrilla Marketing | No Comments »
