I typically don’t want the Grammy’s, but I decided to this evening.  While watching the Grammy’s, one of the bands that got some help from Guerrilla Marketing (The Zac Brown Band)  WON and a Grammy.  Since they got quite a bit of help from Guerrilla Marketing they gave a plug to the brand.  Guerrilla Marketing [...]

Posted on January 31st, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »

How many times have you been in a situation where you are being sold to?   I can think of at least 50 in just the past week:

Wine at dinner
Upgrading Salesforce.com licenses
Better car wash
Warranty on a new printer
Etc, etc. etc.

What I’ve found is that I’m much more likely to buy if the salesperson knows the product [...]

Posted on January 10th, 2010 by Michael Tasner
Filed under: Sales Strategy | 2 Comments »

We’re in-store for another interesting year.  I always enjoy interesting however as it keeps me on my toes.  If marketing and entrepreneurship were that easy then everyone would be doing it!
Here’s what I mean when I say crazy:
#1 First off, read my other blog post on some general trends and more specific to online marketing [...]

Posted on January 4th, 2010 by Michael Tasner
Filed under: Book Reviews, Guerrilla Marketing, Marketing Insights | No Comments »