http://michaeltasner.com/blog Just another WordPress weblog Thu, 02 Sep 2010 18:30:22 +0000 http://backend.userland.com/rss092 en You don’t have to give away free things in order to be generous. Being generous can be proven in many ways. When companies are willing to share information and give inside tips to customers, thats a great way to be generous. You can also demonstrate your generosity by your willingness to ... http://michaeltasner.com/blog/?p=349 The little things go a long way, especially when it comes to business. A strong hello and goodbye can be a powerful marketing tool and can make the customer experience a better one. The three most important things for you to know about saying hello and goodbye to customers and prospects ... http://michaeltasner.com/blog/?p=346 Marketing efforts can be maximized when you put a lot of focus on the psychological element. Customers need to make a purchase decision, and your marketing is how they are influenced! Here are some tips for better understanding the psychology of customer purchase behavior. 90% of purchase decisions are made in ... http://michaeltasner.com/blog/?p=343 In business, especially sales, you have to learn to market yourself. Most of the time, especially when big money is involved, your customer has to like you in order to like your product. You should consider yourself your own marketing weapon. An obvious truth about sales is that people like to ... http://michaeltasner.com/blog/?p=340 One way to really cultivate long lasting business relationships is to offer free consultations. It's a fantastic door opener. The great thing about it is, when you offer it, it carries no pressure and requires little time. You can offer one anyway you want: by letter, phone, advertisement, or on ... http://michaeltasner.com/blog/?p=337 You might think the ideal customer waltzes into your store, says "I'll take 2 of those, please", pays and leaves. The sale came and went within a few minutes with no major communication necessary. While that still counts as a sale, that is not the ideal customer situation. You want ... http://michaeltasner.com/blog/?p=334 Unless you've been living under a rock the past few years, you know the latest societal intrigue of viral videos. YouTube.com has become one of the most popular web sites on the planet (it is currently #3 after Google and Facebook). People love watching videos online, and the more controversial, ... http://michaeltasner.com/blog/?p=330 There are conflicting viewpoints on whether or not all publicity is good publicity. Many people say that, indeed, all publicity is good publicity. It is about being at the “top of mind awareness”, which basically says that people will purchase from the brand that comes to mind first and is ... http://michaeltasner.com/blog/?p=328 It goes without saying, you'd probably rather do business with a friend rather than a stranger. Unless that friend is Bernie Madoff... but why are you friends with him anyway? One way to move away from the ranks of a stranger, is to become involved in your community. But you've really ... http://michaeltasner.com/blog/?p=325 There have been tens of thousands (probably hundreds of thousands by now) of books, articles, audios, and videos written about marketing.  Heck, I wrote the first book on Web 3.0 Marketing, so I fall into that category as well.  All these books are great and full of information in their ... http://michaeltasner.com/blog/?p=321