You don’t have to give away free things in order to be generous. Being generous can be proven in many ways. When companies are willing to share information and give inside tips to customers, thats a great way to be generous. You can also demonstrate your generosity by your willingness to cut corners in your customer’s [...]
Posted on September 2nd, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »
Marketing efforts can be maximized when you put a lot of focus on the psychological element. Customers need to make a purchase decision, and your marketing is how they are influenced! Here are some tips for better understanding the psychology of customer purchase behavior.
90% of purchase decisions are made in the unconscious mind. A great [...]
Posted on August 30th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success | No Comments »
In business, especially sales, you have to learn to market yourself. Most of the time, especially when big money is involved, your customer has to like you in order to like your product. You should consider yourself your own marketing weapon.
An obvious truth about sales is that people like to do business with people they [...]
Posted on August 26th, 2010 by Michael Tasner
Filed under: Keys to Success | No Comments »
One way to really cultivate long lasting business relationships is to offer free consultations. It’s a fantastic door opener. The great thing about it is, when you offer it, it carries no pressure and requires little time. You can offer one anyway you want: by letter, phone, advertisement, or on your website.
A free consultation is [...]
Posted on August 25th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success | No Comments »
There are conflicting viewpoints on whether or not all publicity is good publicity. Many people say that, indeed, all publicity is good publicity. It is about being at the “top of mind awareness”, which basically says that people will purchase from the brand that comes to mind first and is recognized. You want people to [...]
Posted on August 18th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights | No Comments »
There have been tens of thousands (probably hundreds of thousands by now) of books, articles, audios, and videos written about marketing. Heck, I wrote the first book on Web 3.0 Marketing, so I fall into that category as well. All these books are great and full of information in their own respects, but there is [...]
Posted on August 12th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights | No Comments »
I have been experiencing Matthew Ferry’s “Inspired Action Weekly” Life Coaching course, and it is absolutely fantastic! If you’re looking for an inspirational course that will make your life better, this is it!
I’ve always been skeptical to all the hype about life coaches and self improvement, but after meeting and working with Matthew Ferry, I’ve [...]
Posted on August 10th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »
Running a business can be very challenging, let alone a 100% virtual based business. When managed correctly, virtual employees can be a great asset. Unfortunately, without effective management, keeping virtual employees productive can be a struggle.
I have ran a virtual company over the past 11 years. Based on this experience, I have put together this [...]
Posted on August 9th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »
It’s Friday! I’m going to share with you some (not so) random tips, facts and ideas to help you with implementing a strong social media plan for you business. There are so many aspects of social media that you can utilize.
Did you know…
The world now spends over 110 billion minutes on social networks and blog [...]
Posted on August 6th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Online Marketing | No Comments »
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up.
Keeping in touch with a simple letter, email or even a [...]
Posted on July 29th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Sales Strategy | No Comments »
