You might think the ideal customer waltzes into your store, says “I’ll take 2 of those, please”, pays and leaves. The sale came and went within a few minutes with no major communication necessary. While that still counts as a sale, that is not the ideal customer situation. You want to interact with your customers [...]

Posted on August 24th, 2010 by Michael Tasner
Filed under: Business Strategy, Sales Strategy | No Comments »

It goes without saying, you’d probably rather do business with a friend rather than a stranger. Unless that friend is Bernie Madoff… but why are you friends with him anyway?
One way to move away from the ranks of a stranger, is to become involved in your community. But you’ve really got to become involved, not [...]

Posted on August 17th, 2010 by Michael Tasner
Filed under: Business Strategy, Guerrilla Marketing, Marketing Insights | No Comments »

There have been tens of thousands (probably hundreds of thousands by now) of books, articles, audios, and videos written about marketing.  Heck, I wrote the first book on Web 3.0 Marketing, so I fall into that category as well.  All these books are great and full of information in their own respects, but there is [...]

Posted on August 12th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights | No Comments »

I have been experiencing Matthew Ferry’s “Inspired Action Weekly” Life Coaching course, and it is absolutely fantastic! If you’re looking for an inspirational course that will make your life better, this is it!
I’ve always been skeptical to all the hype about life coaches and self improvement, but after meeting and working with Matthew Ferry, I’ve [...]

Posted on August 10th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »

Running a business can be very challenging, let alone a 100% virtual based business.  When managed correctly, virtual employees can be a great asset. Unfortunately, without effective management, keeping virtual employees productive can be a struggle.
I have ran a virtual company over the past 11 years. Based on this experience, I have put together this [...]

Posted on August 9th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »

We recently discovered Traffic Geyser, and I’m really excited about this service! It makes video distribution so much easier and much more effective.
The software behind Traffic Geyser is pretty simple, which is what I love about it. Basically, it provides an interface that allows you to upload a video file, add data, and submit the [...]

Posted on August 2nd, 2010 by Michael Tasner
Filed under: Business Strategy, Online Marketing, Online Strategy | No Comments »

Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to [...]

Posted on July 16th, 2010 by Michael Tasner
Filed under: Business Strategy, Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »

Company culture and values are more important than one might think. They influence how business is done, and how your employees interact with each other and you. It can have a huge impact your business function as well. I thought I would share my company’s ten core values so you can get an idea of [...]

Posted on June 23rd, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »

Marketing and honesty are not usually associated together. Not all marketers are liars, but sales/marketing gets a bad rap sometimes. This goes back for as long as people were selling things. Think back to the days before internet, TV or even radio. Quacks were selling “elixirs” and cure-alls. Obviously, things have improved drastically with the [...]

Posted on June 22nd, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights, Online Marketing | No Comments »

Scheduling a meeting can be a struggle, let alone having a truly effective, well planned one. Lots of time goes into fitting the meeting into everyone’s schedule and making sure the meeting stays on point. I’m sure most of you will agree, lots of time ends up being wasted.
Thats why I use TimeBridge.com to help [...]

Posted on June 21st, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success | No Comments »