You don’t have to give away free things in order to be generous. Being generous can be proven in many ways. When companies are willing to share information and give inside tips to customers, thats a great way to be generous. You can also demonstrate your generosity by your willingness to cut corners in your customer’s [...]
Posted on September 2nd, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »
The little things go a long way, especially when it comes to business. A strong hello and goodbye can be a powerful marketing tool and can make the customer experience a better one. The three most important things for you to know about saying hello and goodbye to customers and prospects are:
A. Smile
B. Make eye contact
C. [...]
Posted on August 31st, 2010 by Michael Tasner
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Marketing efforts can be maximized when you put a lot of focus on the psychological element. Customers need to make a purchase decision, and your marketing is how they are influenced! Here are some tips for better understanding the psychology of customer purchase behavior.
90% of purchase decisions are made in the unconscious mind. A great [...]
Posted on August 30th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success | No Comments »
One way to really cultivate long lasting business relationships is to offer free consultations. It’s a fantastic door opener. The great thing about it is, when you offer it, it carries no pressure and requires little time. You can offer one anyway you want: by letter, phone, advertisement, or on your website.
A free consultation is [...]
Posted on August 25th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success | No Comments »
Unless you’ve been living under a rock the past few years, you know the latest societal intrigue of viral videos. YouTube.com has become one of the most popular web sites on the planet (it is currently #3 after Google and Facebook). People love watching videos online, and the more controversial, funny, weird, or entertaining, the [...]
Posted on August 19th, 2010 by Michael Tasner
Filed under: Book Reviews, Guerrilla Marketing, Marketing Insights, Online Marketing | No Comments »
It goes without saying, you’d probably rather do business with a friend rather than a stranger. Unless that friend is Bernie Madoff… but why are you friends with him anyway?
One way to move away from the ranks of a stranger, is to become involved in your community. But you’ve really got to become involved, not [...]
Posted on August 17th, 2010 by Michael Tasner
Filed under: Business Strategy, Guerrilla Marketing, Marketing Insights | No Comments »
I decided it’s time to post five more guerrilla marketing weapons. I’ve said it before, but I can’t reiterate enough how effective guerrilla marketing tactics are! After spending 1:1 time with Jay Levinson, the Father of Guerrilla Marketing, I’ve realized that these tactics are better than the most expensive tactics out there. So, without further [...]
Posted on August 3rd, 2010 by Michael Tasner
Filed under: Guerrilla Marketing | No Comments »
The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise.
Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a clever [...]
Posted on July 28th, 2010 by Michael Tasner
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Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to [...]
Posted on July 16th, 2010 by Michael Tasner
Filed under: Business Strategy, Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »
Buzz marketing, or word-of-mouth marketing, is considered one of the most powerful methods of marketing. It doesn’t have anything to do with a huge budget or flashy ads, although that can help sometimes. But even the companies with the smallest wallets can explode because of buzz marketing. The definition is basically the interaction of customers [...]
Posted on July 7th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights | No Comments »
