You might think the ideal customer waltzes into your store, says “I’ll take 2 of those, please”, pays and leaves. The sale came and went within a few minutes with no major communication necessary. While that still counts as a sale, that is not the ideal customer situation. You want to interact with your customers [...]
Posted on August 24th, 2010 by Michael Tasner
Filed under: Business Strategy, Sales Strategy | No Comments »
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up.
Keeping in touch with a simple letter, email or even a [...]
Posted on July 29th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Sales Strategy | No Comments »
As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The issue can be seen when the iPhone 4 is gripped a certain way- there are [...]
Posted on July 19th, 2010 by Michael Tasner
Filed under: Keys to Success, Sales Strategy | No Comments »
You’ll have to agree that customer service is one of the most important elements of a business. Without customers, you don’t really have a business! That is why I put such a heavy emphasis on delivering great customer service. It is really important to WOW your customers, and it’s really not that hard! Most of [...]
Posted on June 4th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Sales Strategy | No Comments »
Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind!
Another important rule to remember is [...]
Posted on April 30th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights, Sales Strategy | No Comments »
When you think about places to market your business, the classics always come to mind. TV, Radio, Internet, etc, etc. These are all fine and dandy, but usually require a big budget to be effective. It may be time for something new, and it won’t cost you an arm and a leg! I had the [...]
Posted on March 25th, 2010 by Michael Tasner
Filed under: Business Strategy, Marketing Insights, Sales Strategy | 1 Comment »
The topic I want to chat about today is service, good old fashion service. I can’t really speak from much experience, but rather from chatting with parents and grandparents and reading books and magazines.
From what I have gathered, the service provided in the “good ole days” seemed to be much better then the service.
Some examples [...]
Posted on March 9th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights, Sales Strategy | No Comments »
During the week prior to the Superbowl, most businesses that sell TV’s experience a large increase in sales. Why is this? Simple, the demand rises. First, how are you capitalizing on this increase in demand? Are you running specials to lure people into your store versus the others? Get creative in your marketing, lowest price [...]
Posted on February 8th, 2010 by Michael Tasner
Filed under: Sales Strategy | No Comments »
How many times have you been in a situation where you are being sold to? I can think of at least 50 in just the past week:
Wine at dinner
Upgrading Salesforce.com licenses
Better car wash
Warranty on a new printer
Etc, etc. etc.
What I’ve found is that I’m much more likely to buy if the salesperson knows the product [...]
Posted on January 10th, 2010 by Michael Tasner
Filed under: Sales Strategy | 2 Comments »
