Today is the day of my book launch!! Marketing in the Moment: The Practical Guide to using Web 3.0 Marketing to Reach Your Customers First serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing. Check out my book launch site.
Companies of all sizes can learn to successfully utilize the [...]

Posted on July 6th, 2010 by Michael Tasner
Filed under: Book Reviews, Business Leader, Marketing Insights, Online Marketing | No Comments »

Continuing on my trend of talking about business fundamentals, I’m going to talk about organizational culture. Every company has one. Organizational culture is the values shared by all associates of the organization. It is the set of implicit assumptions that the group has and these assumptions determine how the group perceives, thinks about, and reacts [...]

Posted on April 15th, 2010 by Michael Tasner
Filed under: Business Leader, Business Strategy, Keys to Success | No Comments »