You don’t have to give away free things in order to be generous. Being generous can be proven in many ways. When companies are willing to share information and give inside tips to customers, thats a great way to be generous. You can also demonstrate your generosity by your willingness to cut corners in your customer’s [...]
Posted on September 2nd, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »
The little things go a long way, especially when it comes to business. A strong hello and goodbye can be a powerful marketing tool and can make the customer experience a better one. The three most important things for you to know about saying hello and goodbye to customers and prospects are:
A. Smile
B. Make eye contact
C. [...]
Posted on August 31st, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Marketing Insights | No Comments »
Unless you’ve been living under a rock the past few years, you know the latest societal intrigue of viral videos. YouTube.com has become one of the most popular web sites on the planet (it is currently #3 after Google and Facebook). People love watching videos online, and the more controversial, funny, weird, or entertaining, the [...]
Posted on August 19th, 2010 by Michael Tasner
Filed under: Book Reviews, Guerrilla Marketing, Marketing Insights, Online Marketing | No Comments »
There are conflicting viewpoints on whether or not all publicity is good publicity. Many people say that, indeed, all publicity is good publicity. It is about being at the “top of mind awareness”, which basically says that people will purchase from the brand that comes to mind first and is recognized. You want people to [...]
Posted on August 18th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights | No Comments »
It goes without saying, you’d probably rather do business with a friend rather than a stranger. Unless that friend is Bernie Madoff… but why are you friends with him anyway?
One way to move away from the ranks of a stranger, is to become involved in your community. But you’ve really got to become involved, not [...]
Posted on August 17th, 2010 by Michael Tasner
Filed under: Business Strategy, Guerrilla Marketing, Marketing Insights | No Comments »
There have been tens of thousands (probably hundreds of thousands by now) of books, articles, audios, and videos written about marketing. Heck, I wrote the first book on Web 3.0 Marketing, so I fall into that category as well. All these books are great and full of information in their own respects, but there is [...]
Posted on August 12th, 2010 by Michael Tasner
Filed under: Business Strategy, Keys to Success, Marketing Insights | No Comments »
It’s Friday! I’m going to share with you some (not so) random tips, facts and ideas to help you with implementing a strong social media plan for you business. There are so many aspects of social media that you can utilize.
Did you know…
The world now spends over 110 billion minutes on social networks and blog [...]
Posted on August 6th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Online Marketing | No Comments »
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up.
Keeping in touch with a simple letter, email or even a [...]
Posted on July 29th, 2010 by Michael Tasner
Filed under: Keys to Success, Marketing Insights, Sales Strategy | No Comments »
The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise.
Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a clever [...]
Posted on July 28th, 2010 by Michael Tasner
Filed under: Guerrilla Marketing, Keys to Success, Marketing Insights | No Comments »
Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access any service, at any location from any device while reducing operational costs and environmental [...]
Posted on July 27th, 2010 by Michael Tasner
Filed under: Marketing Insights | No Comments »
