Monthly Archives: July 2010

Post Transaction Service is Key

Posted on July 29, 2010

You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service…. Read More

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Adding Surprise to Your Marketing

Posted on July 28, 2010

The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise. Today’s marketing landscape is extremely crowded. And competition is not slowing… Read More

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The Future of Shopping

Posted on July 27, 2010

Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access… Read More

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Marketing in the Moment book FREE on Amazon

Posted on July 26, 2010

The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results. But I have some really exciting news! For… Read More

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Emotions are a Powerful Marketing Tool

Posted on July 23, 2010

Being able to evoke some sort of emotion in your audience when they experience your marketing is a great thing. That emotion depends on your product or brand, and although you may think that a positive emotion is best, that… Read More

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Reduce Stress at Work

Posted on July 21, 2010

I thought it might be time to write a helpful blog post about stress management. Lets face it, we all need it! Especially at work. With the economy the way it is, it’s hard to not get stressed out about… Read More

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Social Media and the Celebrity

Posted on July 20, 2010

Social media is becoming an increasingly powerful medium and everyone is joining in on it. Not just you, me and Joe Schmo, but celebrities are getting in on the action, too. Social media is not only a way for people… Read More

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Apple’s Response to Antenna Issues – Smart or Bad?

Posted on July 19, 2010

As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The… Read More

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The Competitive Advantage

Posted on July 16, 2010

Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all… Read More

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MarketMeTweet Webinar

Posted on July 15, 2010

I just attended a really fun webinar called “Social Networking for Real Business: Distributing Your Content to The Right Audience”. It’s from the lady behind MarketMeTweet – which I learned all about during the webinar. The message behind the webinar… Read More

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