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Monthly Archives: April 2010
Why Keeping Current Customers is So Important
Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining… Read More
6 Free Guerrilla Marketing Strategies That Can Make You Money
Ever since I learned about Guerrilla Marketing, I’ve been a huge fan! I had the opportunity to learn from the Father of Guerrilla Marketing, Jay Levinson, and I am now a Certified Guerrilla Marketing Coach. I have posted about this… Read More
Twitter Conference — #140Conf in NYC
I just got back from the #140Conf in New York City on Weds 4/21. It was a two day event (4/20-4/21), talking all about Twitter. It was the largest worldwide gathering of people interested in the effects of the real-time… Read More
Radio Advertising Marketing
Radio is one of the most traditional forms of advertising. Even with the advent of TV and Internet, radio advertising still remains very popular. It is an extremely powerful advertising method for many reasons. Radio ads provide high reach, high… Read More
Do you know Web 3.0?
There has never been a better time in history than now to be marketing on the Internet. How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share… Read More
Organizational Culture
Continuing on my trend of talking about business fundamentals, I’m going to talk about organizational culture. Every company has one. Organizational culture is the values shared by all associates of the organization. It is the set of implicit assumptions that… Read More
The Importance of Setting Accountabilities
I know I’ve been posting a lot of stuff about leadership, goal setting, etc. But it is so important to have strong fundamentals behind your business! I’m going to talk about setting accountabilities and why that is so critical for… Read More
Leadership
Every company needs at least one great leader. Not all of us are meant to lead, and there are specific skills and talents that great leaders possess. Leadership can be defined as the process of providing direction and influencing individuals… Read More
How Goal Setting can be Motivational
For many, effectively motivating staff and coworkers can be difficult. Almost every manager struggles with motivation at some point in their career, if not throughout. Motivation is highly individual; each employee reacts and is motivated by different things. Therefore, it… Read More
Blue Ocean Strategy
Creating a new business is hard (understatement). But if it is successful, there is nothing greater. I read a book that looks at new businesses in a new and exciting way. Blue Ocean Strategy by W. Chan Kim and Renee… Read More