Monthly Archives: February 2010

Lumpy Mail – A Great Way to Attract Direct Mail Attention – Send a Ball

I will admit, I never use to a fan of direct mail – at least not the typical kind: a simple letter.  However, I’m a major fan of lumpy mail or direct mail that stands out and gets someone to… Read More

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How to Kill Your Marketing — Stopping it Too Soon

I was on a consulting call the other day when the question came up: Michael, how long do you think it will be before we see results? To my reply: I have simply no idea. This baffles marketers and our… Read More

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Always prepare for the un-expected

I was watching the super bowl yesterday and getting some work done at the same time.  One of the commercials caused me to take their desired action: visit their web site. So, seconds after the commercial aired, I visited the… Read More

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How to Always have Spikes In Business – Tv Sales Superbowl Example

During the week prior to the Superbowl, most businesses that sell TV’s experience a large increase in sales.  Why is this?  Simple, the demand rises.  First, how are you capitalizing on this increase in demand?  Are you running specials to… Read More

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The Small Stuff Goes A long Way

Think for a second about some of these small things: Mints after dinner A hot towel on an airplane Mimosa with breakfast Turn-down service at the hotel A christmas card thanking you for your business The bottom line is:  we… Read More

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Victoria Secrets — A Clever Marketing Program – Guerilla Marketing Idea

Ok yes, I’ll admit it, I was checking out a Victoria Secrets offer.  I actually LOVE getting “spam”  bulk mail.  There normally are some very headlines and copy to learn from. One of the recent offers I received (well my… Read More

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