The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise.
Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a clever idea. You want a message that is impossible to ignore. Like a surprise!
I like this tactic because it goes perfectly with guerrilla marketing. It doesn’t take a lot of money, just time, energy and imagination. A surprise marketing tactic can range from a captivating commercial, to a simple “something extra” that surprises your customer. Surprise can make quite an impact, which is exactly what you want. Here are some examples:
None of these surprise tactics cost very much, but they have major impact.